In India (Bharat), 3 out of every 4 women are not a part of the labor force. Of the women in the workforce, more than 6% don’t have jobs. Expert feels this is due to social or economic factors like not having fair skin, education, and age of marriage. But they do not know about the easiest way to find a job.

Fair Skin

Are We Afraid Of The Black Guy?

Beginning Of Fair Skin

The first-ever fairness cream sold in India was in 1919 – Afghan snow. But the most popular cream – Fair & Lovely was introduced in the market in 1975. After the [Economic] Liberalization of 1991, many branded creams came to the market. In 2005, for the first time, Fair & Handsome cream targeted boys instead of girls….”Emami Fair & Handsome fairness cream for men” In 2013, more than ₹ 3,000 crores [ ₹ 3,000,00,00,000+ ] worth of fairness products were being sold in India. Looking fair is so important to us that Out of the entire facial care market, almost 50% of revenue comes from Skin Whiteners and Lighteners. But the demand for fairness was not just limited to facial care.

What We Were Told

From the very beginning, we were being told that fair [white] skin color is better than brown skin. Many research studies have documented this preference for fair skin. Even to the extent that most Indian gods being worshipped are shown to be fair. And, the god who is described as “Dark” in the books, is also shown as fair or blue-skinned. Whereas the meaning of the word “Krishna” itself, in Sanskrit means “Dark” or “Black”. On the other hand, Demons [monsters] have always been shown as black-skinned [dark].

Project For Fair Skin

So, Bharadwaj Sundar and Naresh Nil from Chennai in their project – “Dark is Divine”. Not only in India but also in other countries people run behind fair skin. Bollywood which sets the bench-mark [standards] of beauty for crores of people also promotes such products.

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